Natalia Mena

Natalia Mena is the visionary founder and CEO of Grupo Casa DR, the first and only boutique agency and international platform exclusively dedicated to elevating Dominican brands, businesses, and creative talents on the global stage. With a bold focus on the Middle East, she has positioned Grupo Casa DR as the strategic bridge between the Dominican Republic and some of the most competitive luxury markets in the world.

As the main consultant and lead strategist, Natalia has played a pivotal role in preparing Dominican brands for the international stage, guiding them through brand development, market adaptation, positioning, and high-level negotiations. Under her leadership, numerous Dominican fashion, beauty, and artisanal brands have made their international debut, landing in top-tier luxury stores and establishing a growing presence across the Gulf region.

Beyond Grupo Casa DR, Natalia serves as Head of Middle East Strategic Partnerships and Cultural Promotion at ProDominicana, the Dominican Republic's export and investment center, where she facilitates commercial, cultural, and investment initiatives between the Dominican Republic and the Arab world. Through curated exhibitions, delegations, and B2B matchmaking, she has helped more than thirty Dominican brands expand globally.

Natalia brings deep cross-sector experience in market entry, brand positioning, and cultural localization, having opened critical doors for Dominican entrepreneurs across fashion, food, beauty, and design. Her work is rooted in purpose, ensuring Dominican talent exports not only products but also stories, identity, and excellence.

Thanks to her efforts, many brands have proudly made their first international crossover through Grupo Casa DR, with lasting results and powerful success stories to tell.